Xcel Brands (XELB) today announced it has entered into an agreement to acquire the Lori Goldstein brands, including LOGO™ by Lori Goldstein. The acquisition focuses on growing the popular brand through a multi-channel approach including Live streaming, e-commerce and global direct-response television networks, and expanding the business into new products and categories.
The acquisition presents highly achievable growth opportunities for Xcel Brands under the LOGO brand including product merchandising and design upgrades to drive growth and developing a material business across multiple channels of distribution and through brand collaborations.
As digital and social media platforms enlighten consumers to be more style savvy, women now long for greater creativity, experimentation, and meaning in the clothes they wear. With the shopping landscape continuing to adapt and transform, retailers are capitalizing on the opportunity to cater to all women of all ages looking for inclusive, accessible and individualistic style in categories ranging from apparel, eyewear, jewelry, home, and everything in between.
By joining forces with the LOGO™ brand, Xcel Brands plans to expand on this opportunity by tapping into the stylist turned designer’s world of experience listening, connecting to and designing for all women.