Humbl (HMBL) announced today it has retained Athletes First as a strategic consultant to focus on the development of new business verticals in such areas as non-fungible tokens (NFTs), digital media and ticketing.
Athletes First is a leading sports agency with a multi-decade history of representing top NFL players, coaches, executives and broadcasters. The Athletes First client roster includes hundreds of NFL players such as Aaron Rodgers, Tua Tagovailoa, Justin Herbert, Jalen Ramsey, Sterling Shepard, Derwin James, Chase Claypool, and Justin Fields, along with retired stars such as Hall of Famers Steve Young and John Lynch, and over 100 NFL and NCAA coaches.
Athletes First will support HUMBL in delivering elite, white-glove service for a select group of A-list sports and entertainment talent, with an initial focus on creating highly-curated NFT galleries alongside Emmy-nominated creative house Goat Farm Media. Athletes First will also provide HUMBL with introductions in the ticketing industry, marketing and promotional support, and access to Athletes First’s digital content library.