Roku (ROKU) has revealed viewership data for its original programming, much of which was powered by the acquisition of Quibi’s library last January.
On May 20, Roku Originals debuted with a portfolio of roughly 30 series that were originally created for Jeffrey Katzenberg’s mobile streaming service, Quibi. More Roku active accounts streamed a Roku Original from launch to June 3 than Quibi users streamed Quibi episodes over the start-entire up’s run.
Quibi, which had $1.75 billion in funding when it launched in April 2020, failed to achieve traction with its subscription mobile service and was shut down by the fall. Roku had already been in talks with Quibi regarding a possible distribution deal, as the company’s mobile-only strategy was failing, owing in part to the coronavirus outbreak.
Aside from Quibi, the company has recently acquired the This Old House home renovation brand and signed a pay-per-view window agreement with Saban Films. On the Roku Channel, which premiered in 2017, it has a library of over 40,000 on-demand film and TV titles. There are almost 200 live linear channels available.